BEST DIGITAL MARKETING
COURSE IN AHMEDABAD

For every individual who owns a website or a business, to gain an audience through the internet, he or she needs digital marketing. As of 2024, Curate Labs confirmed that there are 1.13 billion websites on the world wide web. Additionally, there are 582 million entrepreneurs on this planet and 334 million companies in the world, 90% of which are small and medium enterprises. Thus, the number of individuals who need digital marketing for growth are exceptionally high and are increasing with time.

The internet has made it simpler for many people to make money. Not only do businesses get a vast target audience from the internet, but even content creators can make money from their blogs, videos, social media profiles, and influencer marketing. 

Thus, one may say that digital marketing is at a stage where its demand and scope for growth is always going to be on the rise. E-commerce platforms, social media, YouTube, and Google have encouraged many young minds to start their own business.

What Does Our Digital Marketing Course Include?

In the simplest terms, digital marketing is using the internet to promote a business, website, or social media page. There are multiple ways to promote a business or a professional online. Following are the most common digital marketing practices followed by professionals which you shall be learning with us:

Fundamentals of Digital Marketing

Discover how the world of internet has changed from merely being a source of entertainment and information to being a marketplace for all its users. Businesses are using the internet to make sales, conduct operations, generate leads, and promote their brand. Discover the various platforms that a business or website owner can utilize best for their growth.

Search Engine Optimization

People use search engines like Google, Bing, and Yahoo to look for information, products, and services. Based on their search and all the web pages that are relevant to the search, the search engine ranks millions of web pages and displays it on the results page for the users. Search engine optimization, is thus about making your website relevant for users, so much that it ranks on top, as the user tends to open the website he or she finds on top the most. Discover the various factors that rank a website on search engines as you gain more insights on website creation, Google Analytics, AI, and various automation tools.

Search Engine Marketing or Pay Per Click

When we search for information, products, or services on the internet, the search engine results page also displays some website links with the term “Sponsored” mentioned right above the website link. These are basically ads that websites pay for to rank on top of the search engine results page. For every click made by a user, the website owner loses some money to the search engines. As you learn about Google Ads, gain insights into Google Tag Manager and lead generation.

Social Media Optimization

As of April 2024, there are 5.07 billion people in this world who are present on at least one social media platform. The most popular social media platforms include Facebook, Instagram, Snapchat, X, YouTube, WhatsApp, Pinterest, LinkedIn, and Telegram. Posting regularly on these social media platforms helps you reach out to the social media users, especially those who like to shop, explore brands, or enjoy watching new content on social media. 

Social Media Marketing

While posting images, videos, and stories on social media can increase your reach and brand awareness gradually, when you pay the platform, the reach is ten times faster. Ads on social media are put up on news feeds, stories, and direct message. You can set up your target audience, budget, and time frame for your advertisement and even start getting leads and sales through social media. We guide you to make your ad post, create ad campaign, understand how to set up the budget, set up your target audience, create lead generation campaigns, and run the campaign as you check insights.

Adobe Illustrator

Marketing and branding through online mediums requires you to have some basic skills in graphic designing. In our 3-month intensive training course of digital marketing, we have also accommodated classes for you to learn the art of brand designing on Adobe Illustrator. You can learn how to make consistent posts for your social media page, your social media ads, and even design your own logo.

Content Marketing

The audience that you tend to target through the internet is smart and well-read. They are hungry for information and like to do their research before making a purchase. Hence, brands can feed them with their own content through blogs, podcasts, e-books, white papers, and videos. Content marketing involves having a blog on your own website, having your own page with podcasts and videos, and writing e-books, newsletters, and white papers for your audience that they can subscribe for through their email. 

Affiliate Marketing

Other than search engines and social media platforms, brands can also utilize other websites and social media pages of third parties for their promotion. These third party sites and pages are of content creators, who have a large audience they have an influence on, thus also known as influencer marketing. Our faculty guides you through how affiliate marketing works and how even you can use blogging and vlogging to become an influencer using Google Search Console, Google AdSense, and various AI tools.

Email Marketing

An important platform used by every internet user is email. People usually check their inbox for important messages. It is now utilized by businesses to give updates on offers, purchase orders made by customers (applicable for ecommerce websites), and providing newsletters or similar marketing content a user may subscribe for.

Ecommerce Marketing

If you’re into products, marketplaces like Amazon, Flipkart, and Ajio can help you boost your sales. Since they have a wide user base, it may be easier to rank your products on these websites and get a good exposure to a wide target audience. Some services can also be provided through such marketplaces, such as Udemy for online courses, Fiverr for freelance services, and Zomato for food delivery and dining.

Data Analysis

All forms of digital marketing – including SEO, SEM, SMO, SMM, email marketing, content marketing, and ecommerce marketing provide you with demographic data of your target audience that you can utilize to your benefit. You can find out how many views you get, how many show interest in your brand by navigating your website or liking your posts, how many make inquiries about your business, how many subscribe for your content, and how many make purchases.

How Does Digital Marketing Benefit an Entrepreneur?

Search engines and social media platforms follow certain algorithms to rank content on their search results pages and news feeds respectively. Hence, a digital marketing professional works on promoting websites and social media pages based on these algorithms.

Here’s how it benefits the entrepreneur:

Wider Reach

Traditional marketing techniques only provide you with interested users within a specific geographic location. However, digital marketing knows no geographical bounds. Additionally, you can set your filters and eliminate those who cannot afford your products and services as well as those who are not interested in them. What you can receive is a quality target audience from all over the world.

Measurable Results

Unlike traditional marketing, digital marketing allows you to measure or track your results. You can receive a good amount of information on people who view your website or ad, people who show interest in it, and people who make purchases. You can even re-target an audience showing interest in your brand to make a conversion.

Cost-Effective

For hoardings and television ads, companies tend to spend in lakhs and are not aware of how effective their ads have been. However, when you invest in digital marketing, you can constantly review your results – the impressions made by your website and social media posts, the bounce rate of your website, buttons clicked on your website, likes and comments on your posts and stories, inquiries made on your contact forms and chat message platforms, and purchases made through e-commerce or social media.

Conversions

Marketing is a process that starts from brand awareness and ends at conversions. The digital marketing funnel broadly comprises of 3-4 stages – brand awareness, engagement, leads, and conversions. The last stage, where a business can make a sale, can have records if the purchase is made through e-commerce. Else, businesses who are not into ecommerce can track their leads and convert them through traditional means of calls and meetings.

What is the Scope for Digital Marketing for You?

Digital marketing is a task that requires a team with skills. You cannot assign it to one person in your office. There are many professionals in the field who specialize in different areas of digital marketing. Together, a content writer, a graphic designer, a video editor, a social media marketing specialist, a lead generation specialist, a search engine optimization specialist, and many others form a team to carry out multiple digital marketing campaigns for companies.

Many companies tend to hire an in-house digital marketing team. However, majority of the companies in this world hire digital marketing companies to handle their promotions. Hence, following are some of the profiles you can choose to specialize in:

Digital Marketing Expert

A digital marketing expert has a good knowledge base over all the important aspects of digital marketing, including SEO, SMO, SMO, SMM, Ecommerce, Content Marketing, and Email Marketing. You can lead the team and design campaigns for each of these aspects that the brand may need for its promotion. It involves working with social media experts, content writers, graphic designers, website developers, and video editors.

Branding Consultant

As a branding consultant, you can guide different brands coming to you on how they can promote themselves in the market. A brand consultant deals with the clients as well as works with the digital marketing team assigned to the clients. They decide which strategies and platforms will work best for the brand in the moment and assign a team accordingly.

Social Media Marketing Expert

As a social media marketing expert, you get to lead the social media team for a brand. You design the campaigns and work with content writers, graphic designers, and video editors in your team to make creative posts and reels with captivating taglines and captions. You also get to design the paid campaigns, focusing on the ad budget, target audience, and duration along with the content for the ad.

Why Learn Digital Marketing with Us?

eQuinoxx Creative Academy has been established for the last 15 years in Ahmedabad, training many students with raw talent to become professionals. Following are some of the reasons why you’ll benefit greatly from our course:

Learning Industry Standard Concepts

In the field of digital marketing, one needs to remain updated with the current trends and algorithms of the search engines and social media platforms. One also needs to be updated with the current tools and software used to perform various tasks involved in digital marketing. Our faculty will provide you with the latest updates of the market and train you accordingly.

Instructors with Professional Expertise and Experience

All members of our faculty are experts in their field of study and have professional experience in the same. Hence, they can guide you well with how things work in the industry. This not only includes the technical skills, but other skills that you require for acquiring and dealing with clients. They are also your best guides for stepping into the industry as a fresher.

Hands-on Learning

Our academy does not provide any textbook learning. We prepare our students for the real world and hence provide you with practical hands-on experience in the field. Every aspect of digital marketing that you’ll be learning with us, will be practiced by you. You can learn to design your brand using Illustrator, create and handle your own social media page, practice using various software, and work with real-time data analytics too.

Portfolio Building

Our hand-on learning experience and guidance from the faculty can help you build a portfolio that can give you a kickstart into the professional world. Your portfolio can help you increase your chances of getting a job in a good digital marketing company where you can gain exposure working with a professional team as well as with clients.

Professional Certification

At the end of this course, we provide you with a professional certification that officially makes you qualified for any job in the field of digital marketing. It helps you upskill yourself on platforms like LinkedIn and adds great value to your resume.

Placement Assistance

Our students are recruited from some of the best digital marketing companies in India. We guide our students with the application process, interview, and the portfolio you’ll be needing for the post you’re interested in. 

Frequently Asked Questions

What is the eligibility criteria for this course?

The course is open for any beginner who is interested in becoming a digital marketing professional. We teach you concepts from scratch and help you build a strong portfolio which can help you get a good placement after the course. A good knowledge base in marketing and usage of computers will be helpful.

What is the duration of this course?

The duration of this course is 3 months. It is an intensive, hands-on learning course where you can learn everything you need to be a working professional.

What concepts of digital marketing do you cover in this course?

Our students get hands-on learning experience with search engine optimization, search engine marketing, social media marketing, ecommerce marketing, email marketing, content marketing, and data analysis.

Which software and tools do we learn to use in this course?

We teach you brand designing on Illustrator, using Google Analytics for SEO and SEM, using Google Search Console and Google AdSense for affiliate marketing, Google Tag Manager and Google Analytics for SEO and SEM, and various AI and automation tools that are currently being used in the market.

What are the class timings?

We offer a flexible hours to students to accommodate their busy schedule. Our institute is open from 9 am to 6 pm, from Monday to Saturday. You may contact our admission team or visit our office to fix your class hours.

How much do we have to pay for this course?

You may contact our admission team or visit our office to get the current fee structure for this course. We’ll also guide you with how you need to make the payment.

Do you provide with a certificate or diploma?

Yes, we provide you with a professional certification that qualifies you as a professional in digital marketing. You shall receive it after completing the course.

Do we get placement assistance after the course completion?

Yes, our faculty guides you with the portfolio building and interview process. Our placement team will help you with the application process and help you schedule your interview. We have some of the best digital marketing companies contacting us when they have vacancy for freshers.