When you think of graphic designers, what picture comes to your mind? Creative-looking, fashionable people wearing fancy outfits, carrying gadgets in one hand and a pen in the other? An artist?
There is no space where our eyes can ignore graphic designs. We often come across various graphic designs on billboards, company logos, or Facebook posts every day. Learning graphic design is an emerging field for designers. We might not notice it, but graphic designs significantly impact how we see things. Graphic design is an ever-evolving field. It emerged from art and later developed with technology. It is present across various media and cultures across the globe. Now the question arises: what is graphic design?
And what does graphic design really mean in real terms? Eye-grabbing graphics on the website and other social media platforms? While that can certainly fit under the scope of what a graphic designer might create, apparently a visually appealing mode through which they can communicate with the customers or viewers. A career in graphic design could involve so many different things, such as Posters, infographics, book covers, product labels, logos, business cards, signs, website layouts, mobile apps, software interfaces, and many more; the list goes on.
Graphic Design – A Beginner’s guide to this creative career
Graphic design stands at the intersection of creativity and communication, focusing on arranging visual elements to convey messages effectively.
Graphic design is the art of composing visual elements — such as typography, images, colors and shapes — to communicate information or convey a message effectively. Designing the layout of a magazine, creating a poster for a theatre performance, and designing packaging for a product are all examples of graphic design. In fact, almost everyone today practices some form of graphic design in their daily life — whether it’s adding text to an image for social media or color-coding a spreadsheet for work. Basically, if you’re creating visual content, you’re practicing some form of graphic design. It is a craft where professionals create visual content to communicate messages.
According to the eQuinoxx Academy, in simple terms, graphic designers make visuals to communicate certain messages. These visuals can be as simple as a business logo or as complex as page layouts on a website.
“Graphic design helps the producer connect with the consumer,” says a graphic designer at eQuinoxx Academy. “It conveys the message of the project, event, campaign, or product.”
The one who does graphic design is called a graphic designer. Graphic designers work to communicate ideas in a visual format, guiding perception and informing their audience. Most graphic designers work on behalf of a client or company, creating designs to satisfy specific objectives. Graphic designers are also often considered artists. They mostly deliver the easy-to-understand infographic designs mainly in social media platforms like Facebook, Instagram, Twitter, and many more. They deliver the business objective and build brand identity through their design, so overall, graphic design is a creative field. Graphic design is a huge industry. And if you’re at all interested in becoming a professional graphic designer, there are so many options to explore!
Basic Elements of Graphic Design?
A graphic designer creates work utilizing certain visually appealing elements. Graphic designers can use these elements in conjunction or opposition with each other to create striking and impactful visuals. Line, shape, form, texture, space, imagery, typography, and color – these are the key elements of Graphic Design. Understanding each of these basic elements of graphic design in isolation will help you see how to bring them together and open a whole world of creative possibilities.
1.Color and Value –
Colors evoke emotional responses in the viewers. Different color combinations are used in designs to get the desired effect on the viewer.
2.Shape and Size –
Shape and size in the design are crucial to highlight certain elements and draw attention. You can use abstract or geometrical shapes to create various effects through your design. They can be geometric (with computers or rulers) or organic (drawn freehand)
3.Line –
Line helps to create movement or direct the viewer in the desired direction. Lines can be continuous or broken, straight or curved, smooth or zigzagged and beyond and are used for more than just outlines or dividing up content.
4.Typography
Designing graphics with typography makes your designs stand out. Typography in graphic design allows you to add a unique touch to your designs.
5.Space –
On the canvas, the space is essential to convey the message correctly. Moreover, space creates a calming effect on the viewer, making the design more appealing. Use these minimalistic and clean design elements graphic design YouTube banner template for yourself.
6.Texture –
The surface quality of your designs is called texture, and it can bring another dimension to your piece. Textures help one relate better to the product. They remind us of the touch and feel of surfaces, which helps us relate better to the designs.
7.Alignment –
Alignment helps organize all the elements to create order and symmetry.
8.Layout and Composition –
Layout and composition include proportion, thickness, and repetition to create a wholesome design.
9.Scale –
Scale refers to the size of different elements with each other, the canvas, and the viewer.
Learn more about Graphic Design
Take a deep dive into Graphic Design with our course by the eQuinoxx Academy in Ahmedabad.
In this course, you will gain a holistic understanding of visual design and increase your knowledge of visual principles, color theory, typography, grid systems and history. You’ll also learn why visual design is so important, how history influences the present, and practical applications to improve your own work. These insights will help you to achieve the best possible user experience.
We provide a vast in depth knowledge on Graphic design courses, where we cover each and every topic. In the first lesson, you will get to learn Fundamental principles of graphic design, the basic difference between visual design elements and visual design principles. You’ll also learn how to effectively use visual design elements and principles by deconstructing several well-known designs.
In the second lesson, you will be learning about the science and importance of color, along with Design vocabulary, which plays a vital role in designing. You’ll gain a better understanding of color modes, color schemes and color systems. You’ll also learn how to confidently use color by understanding its cultural symbolism and context of use.
In the third lesson, you’ll learn best practices for designing with type and how to effectively use type for communication. We’ll provide you with a basic understanding of the anatomy of type, type classifications, type styles and typographic terms. You’ll also learn practical tips for selecting a typeface, when to mix typefaces and how to talk type with fellow designers.
Lastly in the final lesson, you will learn about the grid systems and their importance in providing structure within design. You’ll also learn about the types of grid systems and how to effectively use grids to improve your work and excel your design.
Types of Graphic Design
- Branding and Product Graphic Design: Communicates a brand’s identity, personality, vision, tone and essence. It includes minor elements like a business card and product design.
- Marketing and Advertising Graphic Design: Helps in advertising through flyers, infographics, brochures, banners, Instagram ads, Facebook ads, etc. These designs are basically used in the social media platforms to showcase the engaging content of the business. Such as flyers, infographics, brochures, banners, Instagram ads, and Facebook ads.
- Web and User Interface Graphic Design: Refers to how one interacts with an application or a device, which is the user interface, designing a user-friendly interface is essential to make interaction convenient.
- Publication Graphic Design: Designs concern traditional print mediums such as magazines, newspapers, books, catalogs, etc. Blog graphics and comics are trending lately.
- Packaging Graphic Design: Molds the customer’s perception of the product with packaging graphic design. The brand logo is printed on the packaging as well as the design of the layout. It is the best way to communicate with the customers.
- Motion Graphic Design: Graphic design in motion, like videos and animation. The VFX, 3D Animation, and motion graphics used in film-making, advertisements, presentations, promotional videos, GIFs, websites, etc.
- Environmental Graphic Design: Designs around spaces like cafes, shopping malls, supermarkets, etc. These signboards help direct people to the places concerned.
- Illustration Graphic Designs: For shirts, motion graphics, book covers, infographics, gaming, comic books, etc
How Graphic Designing is Easy with eQuinoxx Academy
To choose the best graphic design course, you must understand your level as a graphic designer. eQuinoxx is an excellent graphic design institute with a modern and easy-to-use interface for beginners. Enroll with eQuinoxx and get access to thousands of customizable templates as well as proper guidance of graphic designing. You can create beautiful designs as per your needs with three simple steps.
